Summary

Easy to run with contract income and low overheads. Work from home opportunity.

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Fully describe the business's activities?

Advertise businesses on TV screens in strategical places North of Pretoria..
This well established franchise provides an effective and affordable advertising solution for small businesses.

How does the business operate on a daily basis?

The Owner does the marketing. When an order is received to advertise a business on TV , agreements are signed and payment terms arranged . The update of ads on TV's are done where TV's are installed at the strategic clients premises.

What Advertising/Marketing is carried out?

Advertising takes place on the franchise own strategic placed screens.

What competition exists?

Yes there are. There are no direct competition.

How could the profitability of the business be improved?

More marketing can be done to clients to advertise and rolling out more strategic placings of TV screens to advertise

How involved is the Owner in running the business?

Only the owner runs the business entirely and is easy the manage in his/her flexible hours .

When does the current lease end?

No lease needed. The business is ideally run from home.

What are the main assets of the business?

The main assets are the TV screens , monitors and electronic equipment that are installed at clients

Strengths?

This advertising method gives the opportunity for many small businesses To advertise at reasonable tariffs..
Clients renew on a regular basis to advertise. The business is a home base opportunity and easy to run..
TV ads in the area effectively target regional audiences. Traditional TV advertising still holds trust among older demographics.

Weaknesses?

Attending to the business on a regularly basis is important to grow the business..
Younger audiences are shifting to streaming and on-demand content.

Opportunities?

There are lots of scope to grow and place more TV screen at strategic places.
Combining TV's with digital strategies (e.g., QR codes, social media tie-ins) can enhance engagement.
The area has a business-friendly climate and new ventures that may need advertising.
New residents moving to the target area may open up fresh market segments.

Threats?

Loadshedding. Platforms like Netflix and YouTube are drawing viewers away from traditional TV.
Advertising budgets are often the first to be cut during downturns. Agencies offering digital-first solutions may outpace traditional TV Ad providers.