Summary

Situated in the northern suburbs of Johanneburg, this is a franchised supermarket selling fresh fruit, vegetables and food prepared in their own kitchens and bakery. They are situated in a mall with easy access form the main road.

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Fully describe the business's activities?

This is a supermarket specialising in fresh fruit, vegetables and meat as well as various other household supermarket items. They also sell wines

How does the business operate on a daily basis?

1 Administrative task - schedules -daily finances along with supplier and customer correspondence
2. Production and service delivery -manufacturing products, and providing a service to customers and orders from outside bulk buy
3. Sales and marketing - promotion of products through various channels and presentation with display of goods and services
4. Handling inquiries and resolving complaints or providing support to our customers ensuring satisfaction
5. Supply management- ensure flow of resources from suppliers to production for uninterrupted service
6. Financial management (monitoring expenses profits and cash flow) product development and current trends in market to stay competitive, along with daily compliance from all regulations within the FMCG sector

What Advertising/Marketing is carried out?

Website and marketing of promotions and new products trends or development
Facebook, WhatsApp groups along with weekly leaflets at the store with knock and drop.
A weekly advert in the local newspaper

What competition exists?

Super Spar
Checkers
Woolworths

How could the profitability of the business be improved?

Better account terms and reduction of suppliers and direct supplier negotiations

Give a breakdown of staff/ functions/ length of service?

Director- store manager- assistant store manager- HR
OHS officer
Managers/ supervisor for relevant departments
General workers

Length of service :
10% for 7 years
80 % for 2- 3 years
10% 6 months to a year with casuals

Do any have management potential?

Each department has a supervisor with relevant KPI measurement to filter out any potential manager.

Staff are skilled but is still supervised and checked by management and director